The BBC is to halt work on 3D programming, with the corporation deciding to take a three-year break from the process at the end of this year.
Speaking to the Radio Times, the BBC’s head of 3D Kate Shillinglaw explained that the viewing public had little appetite for such programming, with only 1.5m UK households owning 3D-enabled TVs, and only a small percentage watching the corporation’s 3D shows.
“I have never seen a very big appetite for 3D television in the UK” she explained. “Watching 3D is quite a hassly experience in the home. You have got to find your glasses before switching on the TV. I think when people watch TV they concentrate in a different way. When people go to the cinema they go and are used to doing one thing – I think that’s one of the reasons that take up of 3D TV has been disappointing.”
BBC Ends 3D Programming
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